Full course description
What is Marketing Cloud?
Marketing Cloud is a multichannel marketing tool powered by Salesforce that leverages live audience data for automated and mass communications. Communication functions include ad hoc and mass emails, prospect and alumni management, student success communication journeys, form submission confirmations, event reminders, and distribution analyses.
Course Overview
This course is designed for UMD staff who are gaining access to Marketing Cloud (MC). Successful completion of this course is required to send emails in the MC platform. Access to this course will be monitored by the TerpEngage Team. To learn more, please visit https://go.umd.edu/MarketingCloud.